12 Ways to Re-invent Social Media for Enterprise (part 2)

So who’s coming close to a great enterprise-class social media product? IBM. Who’d have thunk it.

Based on the venerable Lotus platform, BlueHouse incorporates many of the 12 ideas in the previous post. Surprisingly (especially given that IBM is not prone to usability) this is a remarkable web 2.0 app. On October 10, IBM launched BlueHouse as a free hosted beta. This is one of the products to emerge from its Cloud Services Initiative.

So what’s BlueHouse?

  1. Collaboration: allows you to work with contacts on a schedule or on demand.
  2. Group and File Shares: Set up simple repositories for data, and media - while controlling access.
  3. Built-in Meeting: Video conferencing, meeting management, presentation and more…
  4. Work Groups: Set them up quickly and easily
  5. Activity Management: Organize projects, tasks, to-dos. Track information and actions around a project topic or meeting.
  6. Contact Management: It’s not CRM - but it’s more than a list.
  7. Security: Securely works through firewalls
  8. Host public events: Invite participants to a product launch, or a sales presentation.
  9. Forms and Surveys: Easily design interactive forms with a drag & drop interface.
  10. Live Charts: Display real-time dashboards.
  11. Chat: blah blah blah.
  12. Extranet contacts: Bring outside people into your house (customers, suppliers, contractors…)

BlueHouse makes Basecamp look like it’s long in the tooth!

Here I am in a serious meeting with Alf, our VP of Sales, Melmac district.

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12 Ways to Re-invent Social Media for Enterprise (part 1)

Most social network platforms are basically Facebook clones. Deploying them into enterprise would make them stick out like cheap Nevada bordellos. So why hasn’t someone developed a platform designed specifically for enterprise?

What’s wrong with them?
They’re designed for a large user base with high variants of interests. Users group themselves organically - either as friends, or members of common interest. The two main feature of SoNet platforms are NOT very important within a company:

  1. Emphasis on user profiles (some are living diaries, some are Sybil-like multiple personality profiles)
  2. Relationship management / friending (you’re either a company or group member)

So what’s required for a true enterprise platform?

  1. Reduce the emphasis on personal profiles
  2. Be able to turn off the “friends” linking - this is really annoying in a group environment. For a 500 employee small enterprise, how many “accepts” would you need so that everyone is friends with each other? 500 factorial??
  3. Introduce Work Groups - simple easy to create. Assign membership and duration.
  4. Build easy Media management (per roles permissions, and groups) - build content management within the soNet - it shouldn’t be as complex as something like SourceSafe… but it should be secure, and have versioning, and publishing functions
  5. Really Simple Navigation (RSN). This is a huge issue. There are many actors with different roles and projects. With a “super-cool” mini project management template, admins should be able to create networks that are versatile yet simple.
  6. Plug in collaboration tools. This should be as easy as WordPress to drop in a scheduling app for example… drop in chat, Skype, Captivate, whatever. ning does this reasonably well - but the apps are trivial. how about SalesForce integration? Autotask? Google maps? iPhone client?  INSTANT MASHUP ENVIRONMENTS FOR WORKGROUPS!
  7. Create a visible user hierarchy - like it or not, enterprises are not flat.
  8. Build in some minor workflows - especially for file sharing and publishing.
  9. Integrate extranet collaboration with intranet collaboration. Many workgroups have customers as participants.
  10. Integrate a conferencing / meeting app Calliflower would be perfect for this!
  11. Built in some rating tools (Digg-like) or survey-builders (like Fluid Surveys)
  12. Display stuff to encourage discussion (active dashboards from a BI tool, for example…)

Part 2: Would you like to play at the Big Blue House

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Cockroaches & McDonald’s Will Survive the Apocalypse

Even in this turbulent economy, Ronald McDonald is smiling behind the clown face. McD’s reported a whopper of a same-store sales increase last year - 8.2% worldwide! The company is betting that it will do very well in the next few years. In Europe, its prospects look even better. With food prices going up, people are abandoning the bistro for the big Mac.

So what’s the ingredients to success? The Marketing Doctor highlights McDonald’s strongest attributes:

  1. Consistently delivering clear value against its brand identity
  2. Building their brand around their customers
  3. Adapting products to changing needs
  4. The goofy clown-brand never changes, and remains rock-solid

Then again, there’s McDonalds’ wacky experiments…

In Tokyo, McDonald’s has launched a high-fallutin’ restaurant that sells nothing but Quarter-Pounders. That’s it. With cheese or without. Clowns are replaced with chrome. Golden arches are replaced with bold red & black packaging. Add to this a viral campaign that has something to do with a big japanese secret…

Only Quarter Pounders.  Awesome!

I hear that there’s also a shop in England that sells only cheese! :)

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Telcos: A long history of gouging

Our friend Alec often writes about telco gouging… $6,000 per Gb data plans, Impossible iPhone deals.

Telcos aren’t the only ones gouging. Since 1932, the US government has been taxing conversations. Here’s an exerpt from the Tax History Project:

In 1932 economic emergency prompted Congress to adopt a new version of the telephone tax. Desperate for revenue, lawmakers imposed excises on a wide range of goods and services, including communications. Critics were unhappy. “Under this section every voice over a long-distance telephone will become sweet music to the White House,” wrote H.I. Phillips in The Washington Post. “Uncle Sam is going to put a levy on all messages except those sent by smoke signal.”

Unfortunately, most municipal bylaws now forbid smoke signals!

Where there’s gouging, there’s innovation, like this handy Dial-Lock for your candlestick! The company has no plans for a Blackberry model.

Phone lock via Modern Mechanix

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Old Dog, New Tricks: A startup primer, Nov. 24th

The Code Factory and Fraser Milner Casgrain LLP are hosting a great-sounding session next Monday to help ex-corporate employees discover their inner-entrepreneur. Sort of like the Grinch finding his heart!

The event is called FIRED UP! A startup primer. Presentations include:

  • Making the mental shift from being an employee to being an entrepreneur
  • Getting the most out of networking events, incubators and other entrepreneurs
  • Getting the real deal on financing options
  • Learning the legal do’s and don’ts

November 24, 2008 6:00 PM - 8:00 PM @ The Code Factory 246 Queen Street, Ottawa Canada. The event is FREE - but you must register. Contact Wendy at wendy.gallinger@fmc-law.com or 613 783 9629 before November 20.

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More Missing Apple Applications

iCthru iMacA while ago we reported how the AppleTV could be so much more exciting if only Apple would open its hardware.  In the end, I never bothered buying an AppleTV.  I just don’t think Apple deserves the credit for a product that I’d only buy if I broke it.  Of course, hacking can be done to just about everything from your NintendoDS to your own mind.  Hacking / cracking something is often more fun than the box it came in.

So why does Apple keep such tight control over the applications that show up on the iPhone and iPod?  Quality control right?  Well, it’s a good argument and I buy it to a point, but you know, it’s so reminiscent of my MS IT services department that won’t let me install applications on my own computer.  After all, I could be damaging my computer by doing so!  Well sure, unlikely, but there’s a remote chance that I could install some trojan.

Not only is Adobe Flash kept off the iPhone, so is a lot more when you start to think about it.  Just try finding a decent dj application that will interface with your music library.  Uh, try any application that interfaces with the songs on your iPhone.  I haven’t seen it yet and I still can’t download a simple PDF from a webpage.  Now that’s messed up Apple!

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Don’t Let The Sun Go Down On Me

Sun Microsystems announced that it’s knocking 6,000 people off its payroll. To help ease the sorrow, folkie James Taylor penned this little song:

Don’t be sad ’cause your sun is down
You can rise above it
Don’t be sad ’cause you’re on your own
You have to learn to love it
Don’t be sad ’cause your sun is down
You’re gonna find your way
Don’t be sad ’cause your day is done
There’s another day, everyday

Not to be outdone, Gordon Lightfoot replied:

Sun down ya better take care
If I find you been creepin’ round my back stairs
Sometimes I think it’s a sin
When I feel like I’m winnin’ when I’m losin’ again

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The Universe is Watching

dark starSome people embrace the internet and are comfortable using all sorts of social media from Facebook, MySpace, Blogger, Wordpress.. you name it and they’ll try it.  Then there are folks out there that shy away from it and never use it at all even though their kids might be.  I can see their point of view, and I’ve heard all kinds of reasons not to bother.  Social media isn’t for everyone.

I was a little surprised when I heard that Mitch is teaching his kids to blog.  I thought, it’s so open!  But of course!  That’s the point.  Open is good, it’s easy to monitor.  Of course, blogging is different from Facebook, but the same rules apply.  You really want to be actively involved with your children online for all ages, you listening Mom & Dad?  ;-)

Virtually ALL of the experts that are concerned with Internet safety, as it pertains to minors, agree that the MOST effective way to accomplish this is by the PARENT becoming integrally involved in their child’s on-line activities.

Now, before you start thinking, “Oh God!  How much time is this going to suck out of my day?”  Take a deep breath and relax.  My guess is that it could be far less time than what you spend reading bedtime stories.  Well, no doubt if you’re reading this blog and have kids, I’m preaching to the converted and you’re already getting involved with your child’s online activities.  Obviously, you still have to choose which social media to engage in. Stuff like Twitter I still don’t understand, but then I don’t get Instant Messaging or use a cell phone either.  I’m so old.

This idea of getting your kids to blog seems pretty cool to me.  I mean, I really have no interest in reading kids’ blogs, well, if I know the kid, maybe (probably not) but the exciting thing to me is that it instills the right attitude.  The attitude that the world is listening (and that anyone in it could be listening).  That’s a really cool idea when you get used to it.

Let me explain, in case you’re a newbie to blogs, this is how blogging works..  First of all there are like a gazillion blogs out there.  There’s obviously no way any of us can read more than a very small percentage of those blogs.  Also there are popular blogs that everyone reads and then there are blogs that hardly anyone ever reads.  However, when you write about someone’s public blog using your blog, they know about it because they’re told.  This means that if you write about something and someone else writes about you, you’ll know about it too.  This instant networking, induces instant collaboration.  You can build on ideas.  Sometimes it takes months or even years for the ideas to grow and really good ideas stand out (so do really bad ones).

Of course, not everyone listens to what you might have to say about their blog, also there’s no reason to write about someone else.  You can just write about yourself all day long if you want to.  Basically, there are no rules, well some might argue that Google dictates them, and we’ve broken all of those linking rules and have been punished for it (we only have a pagerank of 4, yeah can you believe it?  Me neither!)

If you use Google and chances are you’re reading this because you thought the universe is watching you or you typed some other variation on the keywords that pulled up this post in the search results.  To me that’s magic, and a great thing to show your kids.

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Rice Speaks: Re-inventing the USA

Condoleezza Rice spoke to a Houston audience yesterday… here are some quotes.

Change is a good thing, I think the time comes when it is time for new people and new ideas.

Today’s headlines and history’s judgment are not always the same, we are at the beginning, not the end.

America must never be neutral about what is best. Democracy is the only system that can allow human beings to reach their potential in dignity.

We will not be able to lead if we are not confident that our people are able to compete. It breaks my heart as an educator, but as secretary of state it terrifies me.

These are positive messages… is she no longer under Bush’s thumb?

While you ponder this… Under My Thumb… Yikes, Mick looks about 18!

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